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Playing right song at right time helped Chile grow US Atlantic salmon market dominance

'In a moment when people were over-preoccupied by diseases and getting ill and dying, we were putting out the music that salmon is healthy for your body and that it provides good nutrients for you to be better prepared' -- Ricardo Garcia Holtz, Camanchaca

By Jason Huffman and Matilde Mereghetti | April 18, 2024 15:52 BST
Ricardo Garcia Holtz, the CEO of salmon producer Camanchaca and chairman of the Chilean Salmon Marketing Council. Photograph by Jason Huffman.
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Ricardo Garcia Holtz, the CEO of Salmones Camanchaca and chairman of the Chilean Salmon Marketing Council, credits some of the recent growth of Chile's Atlantic salmon sales in the US to playing the right kind of music at the right time [...]

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Contact the authors [email protected], [email protected]

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