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North America

East Coast, Whitecap roll out new lobster, snow crab products as part of joint marketing deal

'This historic alliance places the existing go-to marketing strategy of both organizations into an incubator of mammoth proportions' – East Coast, Whitecap joint partnership statement

By Jason Huffman | March 27, 2023 18:30 BST
Darrell Roche stands by the Whitecap International Seafood Exporters booth at the 2023 Boston seafood show, where many of the products his company is jointly marketing with East Coast Seafood were on display. Photograph by Jason Huffman.
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