Farmed cod may still be something of a novelty, but the Norwegian farmer Norcod -- a firm looking to produce the species at a commercial scale for the first time -- has a plan laid out for introducing its fish to the market later this year.

The key for Norcod is making use of the year-round production advantage of aquaculture to help differentiate its product from wild-caught fish, as it aspires to obtain big margins from niche markets [...]