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Analysis

Hofseth North America adds president in advance of US frozen, re-fresh push

The timing is ripe, as 'attentive and curious customer partners' can be assured, and 'it's the right thing to do'  -- CEO Matt Mixter on recent moves to boost frozen and re-fresh sales

By Jason Huffman | Dec. 29, 2020 19:09 GMT
Matt Mixter, CEO of Hofseth North America and Wixter Seafood. Picture from Crain's Chicago Business's 2020 "40 under 40" list. Photograph rights owned by Mixter.
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Hofseth North America (NA), one of the US’ leading importers of Atlantic salmon, has hired a new president as part of its plan to significantly ramp up sales of frozen and re-freshed seafood in 2021 [...]

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