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Sustainability

Pure Salmon to push ‘land-based, local salmon’ in brand identity

Branding will be key to differentiate RAS salmon, while Pure Salmon and Sweden's Quality Salmon see little to worry about when it comes to supply and demand in a post-COVID world

By Neil Ramsden | July 6, 2020 10:09 BST
AquaMaof's salmon center in Poland.
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