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Chile steps up salmon marketing campaign in Brazil, as prices drop to lowest point in 17 months

Chile boosts its salmon branding campaign in Brazil and US, as prices in the two markets fall to their lowest level since the algae bloom last year

By Matilde Mereghetti | Aug. 11, 2017 18:06 BST
Chilean salmon
A salmon fillet from Chile.
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SalmonChile's marketing campaign in Brazil, which has been ongoing since 2011, is stepping up to a "new stage" aimed to strengthen the Chilean salmon brand among Brazilian consumers, which will continue until the end of 2019 [...]

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