loading
AdvertisementX
AdvertisementX

Shrimp

Chicken of the Sea shrimp brand revamp targets rising demand for quality, value

Thai Union firm in process of rolling out a 'good, better, best' branding program for shrimp in hopes of keeping up with increasing calls for quality and value from US consumers

By Jeanine Stewart | Dec. 10, 2014 10:05 GMT
Chicken of the Sea shrimp brand revamp targets rising demand for quality, value
Chicken of the Sea's new packaging for its "best" brand, Xcellent, which is packed to the company's most stringent standards
AdvertisementX

Contact the author [email protected]

Stay on the pulse

Get recommendations, data, editor’s picks, and the latest news from around the seafood world straight to your inbox.

Select your interests

Please select at least one newsletter d indicates our daily newsletters | 2w indicates twice-weekly | All others sent weekly All briefings are sent weekly, unless otherwise indicated
Region
Breaking news
Jobs
Species
Topic

Fill in your details

  • (eg new industry reports, prices data)
  • (eg subscription or report early birds)
  • (eg advertising, trade shows news)
Please select at least one newsletter!
Thank you. Please check your inbox to confirm your selection and start receiving newsletters.

Cookies on Undercurrent News

We use cookies for performance, security and analytics. To stop seeing this banner click Accept, or select Manage cookies to set your preferences and privacy settings.