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Mercadona fresh fish sales soar as it stopped ‘treating fish like soft drinks’

Drive to supply fresh locally sourced fish saw Spain's largest supermarket chain claim 16.2% of country's fresh fish sales last year, compared to less than a tenth in 2012, with sales topping 80,000t

By Alicia Villegas | June 10, 2014 08:21 BST
Mercadona profit, fresh sales rise after year of record investments
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Mercadona’s grip on fresh fish market pushing prices up, says Spanish trader

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Mercadona bought 32,000 tons of fresh fish in 2013

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Shrimp farms owned by Ecuador's Industrial Pesquera Santa Priscila. Credit: Santa Priscila

Mercadona's new fresh fish push is already beginning to bear fruit, said the company's director for meat and seafood supply Rafa Berrocal [...]

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