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Norway salmon sector in major push to regain lost China market share

Campaign will focus on Beijing, Shanghai, Guanzhou and Hong Kong, as Norwegian fresh salmon producers hope to regain place in market where their sales have dropped by 70% since diplomatic clash of 2010

By Victor Jimenez | May 21, 2014 09:53 BST
Norway's salmon campaign to China, July 2014.
Norway's salmon campaign to China, July 2014. Photo: Norwegian Seafood Council
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Norway is planning a major marketing push to win back Norwegian salmon producers' place in China's fresh salmon market, which has been partially shut off to them since a diplomatic clash in 2010 [...]

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