Royal Greenland names former Baxters Food executive as UK MD

December 16, 2013, 4:29 pm

Randall Jennings has been appointed as the new managing director of the UK operations of Royal Greenland, following the retirement of long-serving director Tony Wheatley.

Jennings joins the company with over 20 years’ experience in FMCG and the food industry where he has worked with luxury and commodity products in both retail and foodservice sectors.

Jennings, who has previously held senior positions at Baxters Food Group, Intersnack and Associated British Foods, said he will devise new  strategies for the UK divisions.

His experience spans a breadth of roles including, marketing, sales, product development and business strategies and he is credited with building up Intersnack’s UK snack nut division from zero UK market presence, to becoming the private label market leader in just three and half years.

“I very much see my role as communicating to the UK consumer and foodservice operators the taste and quality benefits of our Royal Greenland cold water prawns and how they should be considered as a centre of plate option, rather than a commodity me-too product”, he said.

He added that the cold water prawn industry as a whole should do more to help educate chefs, retailers and end users on the taste and provenance differences between prawn species.

Royal Greenland is the world’s largest supplier of cold water prawns and is among the top ten seafood producers. The Greenlandic company has over 200 years’ experience and employs around 1,900 people around the world. Its head office is based in Nuuk, Greenland, with local offices across Europe, Japan and China.

In November, Royal Greenland CEO Mikael Thinghuus warned that if the cooked and peeled coldwater shrimp sector does not up its game, some businesses will find themselves in trouble.

“We need to change things, and I can promise you, Royal Greenland will be changing,” were the closing words of his presentation at the International Coldwater Prawn Forum 2013.

Earlier in September, Royal Greenland agreed to sell its fish finger factory in Wilhelmshaven, Germany. The buyers, two investment companies, have links to Pacific Andes, which denied it was part of the deal, nevertheless.

Fully-vertically integrated company, Royal Greenland has its own fleet of seagoing and coastal trawlers in Greenland, and processing facilities in Greenland, Denmark, Germany, Poland and Canada.

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