Arbys unveils Facebook fish sandwich campaign

Eprize has unveiled  a new advergame for quick-serve restaurant Arby’s to promote the return of its fish sandwich.

Called Arby’s Fresh Catch, the Facebook-based game is designed to drive brand engagement, create awareness, encourage social sharing and stimulate sales of the Reel Big Fillet sandwich.

Eprize specializes in digital and mobile engagement and the advergame will allow Arby’s Facebook fans to “go fishing” in order to earn points and move through five different game levels.

“Arby’s has always had a passionate following on Facebook, and we’re always on the lookout for ways to invest more into social in order to gain more engagement with our fans,” said Bob Kraut, senior vice president of brand marketing and advertising at Arby’s Restaurant Group.

Atlanta-based Arby’s is described as the second largest quick-service sandwich chain in the US with more than 3,400 restaurants nationwide.