WWF: Friend of the Sea 20% ‘more effective’ than MSC

September 26, 2012, 12:52 pm

The Friend of the Sea (FoS) accreditation program is more effective than the MSC in protecting the ecosystem and habitat from the impact of fisheries, according to World Wide Fund for Nature (WWF), citing a new report.

WWF said a study released this month by James Sullivan, Smart Fishing Initiative – Comparison of Wild Capture Fisheries Certification Schemes, concluded that FoS’ new criteria was 20% “more effective” than the MSC’s in dealing with potential fisheries impacts on ecosystems and habitat.

James Sullivan, a member of the ASI Accreditation Committee, was hired by the WFF to access a number of sustainable seafood certification programs including MSC and Friend of Sea.

"We are honored to receive this recognition from WWF itself," Paolo Bray, FoS' founder and director, said in a statement.

"WWF closely partners with MSC placing its Panda logo on selected MSC certified seafood products. Nevertheless Sullivan had to recognize Friend of the Sea's superiority when it comes down to protecting the ecosystem and habitat."

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